| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Marketing Management( 09620TM 400300 ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 09620TM 400300 ) |
| 3 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Marketing Management( 09620TM 400300 ) |
| 4 | 9-706-496 | Apple Computer, 2006 | Yoffie, David B.;Slind, Michael | Other | Marketing Management( 09620TM 400300 ) |
| 5 | 9-707-501 | Microsoft Xbox: Changing the Game? | Hagiu, Andrei | Other | Marketing Management( 09620TM 400300 ) |